SEMA Education Institute (SEI)

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SEI - Educating the Automotive Future

SEMA recognizes how integral training is to its members’ success and has invested in the development of a World-class, web-based learning enterprise. That learning enterprise is SEI -- and its goal is to provide members with programs and information that will maximize business results. SEI has partnered with software developers, subject matter experts and professional educators to build the best learning program possible.

SEI consists of 3 main components:

 
Focus on the Customer: Introduction to Selling
Looking for the exciting new sales training course "Focus on the Customer: Introduction to Selling"? Click on this link: http://meridian.sema.org. If you are already signed in on sema.org, you’ll be taken directly to the Online Learning Center homepage (if you’re not logged in, you’ll need to do that first). Next, click on the Course Catalog heading on the right side of the page and type GEAR into the Search Text box and click the Search button. Click on the course title and you’re in the course! Check out our other exciting courses and webinars by leaving the Search Text box blank and just clicking Search.

 

Online Learning Center

The Online Learning Center is a web-based system for delivering, tracking and managing training. Online courses are accessible anytime, day or night.  New courses are under construction all the time.

Visit the site now to find training in the following categories:
  • Specialty automotive aftermarket product courses
  • General automotive skills courses
  • Personal skills/professional development courses
  • Certification courses.

Manufacturer Product Library


The Manufacturer Product Library (MPL) is an online knowledge database for specialty automotive product information and marketing materials. Product information is searchable by manufacturer, product name, or keyword. The Library offers users a one-stop shop for everything in the Specialty Automotive Aftermarket.
 
Types of training materials include:
  • Warranty information
  • Installation Instructions
  • Press Releases
  • Product Images
  • Videos
  • FAQ’s, and more


Power Training Center

Coming soon! The Power Training Center is a resource repository for business information and links.Content is searchable by business category, specific area of interest, or keyword.

Resources will include:
  • White papers
  • Articles
  • Web links
  • Book reviews
  • Case studies
  • Podcasts
  • Executive insights

SEI Mission

The SEI mission is to provide the best source of education, training, and information resources to the specialty automotive equipment industry.

SEI Focuses On

  • Product training
  • Personal development and professional skills improvement plans
  • Certification programs
  • Outreach/partnership programs

Benefitting the Supply Chain

For manufacturers, the program introduces a unique marketing and training avenue that reaches jobbers and retailers who may not know about their products. It means less travel and broader reach. Most importantly, it guarantees instant access to new product releases, technical bulletins, news, and sales promotions. For jobbers, retailers, and installers, it’s one-stop shopping – product information from multiple manufacturers in one place, always accessible, organized and delivered in a way that markets and educates at the same time.

SEI Today And Tomorrow

SEI is an essential part of the education initiative at SEMA. We invite you to get involved in training now; take advantage of the most extensive offering of educational seminars, presentations and roundtables in the history of the SEMA Show. And remember: this training isn’t necessarily about getting degrees and certificates. We’re all about industry people talking to each other—helping solve the problems you have today!

SEI Staff

 
Bob Price
Executive Director

Tony Gee
Director

Susan Walker
Education Program Manager
 
Brian Hosenfeld
Project Manager

Tina Hernandez
LMS Administrator